Luke Belmar discusses the state of content being served to viewers on YouTube, particularly on topics such as money, business, finance, and entrepreneurship, which are rife with clickbait and regurgitated information. He notes that most channels have become corrupt as their growth and revenue are entirely dependent on views from users. As a response to this, he created Luke Belmar data sets, which aims to provide valuable content to viewers, ultimately leading them to become full-stack entrepreneurs who are in control of their lives.